'MasterCard & Global Sports Sponsorship' Topic of Sports Media Event Tuesday, March 29, 2016
Point Park University's Pittsburgh Center for Sports Media and Marketing presents MasterCard & Global Sports Sponsorship, Thursday, April 14, at 1 p.m. in the Lawrence Hall Ballroom.
MasterCard's Mike Tasevski, senior vice president, U.S. sponsorship, and Adrienne Jonas, vice president, U.S. sponsorship team sports, will give a one-hour presentation discussing how MasterCard integrates sports and entertainment sponsorship to reinforce its brand and create a competitive advantage in the marketplace.
The center, part of Point Park's School of Communication, brings leading executives from all facets of the sports industry to campus to speak at workshops and seminars.
These events give students the opportunity to hear from top sports industry professionals about best principles and practices within sports media and marketing.
In addition, they are a great opportunity for students to make networking connections that can be vital to pursuing a career in the industry.
- Point Park Academic Programs
- Center for Sports Media and Marketing
- Feature: Students Network at Baseball Winter Meetings
- Request Information